Upturf | About

Our Story

Welcome to our story, where innovation meets nature, and dreams turn into reality.

Hello Neighbor,

Growing up, lawn care days meant we couldn’t play outside. Weird-smelling pellets covered the grass for weeks, sticking to our feet and toys. We thought they were just the price of a green lawn. Turns out, they weren’t.

We started upturf to make lawn care simple, clean, and effective—without the mess or guesswork. Our liquid nutrients feed your lawn fast, so you can spend less time worrying and more time enjoying.

Caring for your outdoor space should be fun. So let’s get out there, get our hands dirty, and make the world a little greener.

Rodolphe A. / CEO

Our Fertilizers

Bringing cutting-edge science to your doorstep

We have a direct partnership with OMEX Canada, a prominent manufacturer in the specialty fertilizer sector. This partnership grants us access to premium, cutting-edge professional products supported by extensive knowledge in soil science, seed, and crop nutrition. OMEX guarantees the quality of every product through rigorous testing for safety, performance, efficacy, and compatibility, showcasing their commitment to advanced fertilizer science.

Premium + Effective + Safe

“OMEX is celebrating over 45 years of existence servicing the specialty fertilizer market in over 85 countries.“

PASSIONATE ABOUT GREEN LAWNS.
FANATICAL ABOUT SUSTAINABILITY.

20+

Premium Products

350K+

sq ft of upturf lawns

10+

Canadian provinces

Our Mission & Vision

Redefining Lawn Care

We embraced the challenge of redefining lawn care and challenging the status quo of traditional lawn care by empowering homeowners with effective sustainable solutions.

We’re on a mission to elevate your lawn care game—without compromising your commitment to a healthier planet. Backed by science, our carefully selected natural fertilizers give you the right tools for the job, delivered straight to your door. We envision a future where every lawn is a thriving symbol of both beauty and environmental responsibility.

Redefining Lawn Care

Our Mission & Vision

We’re on a mission to elevate your lawn care game—without compromising your commitment to a healthier planet. Backed by science, our carefully selected natural fertilizers give you the right tools for the job, delivered straight to your door. We envision a future where every lawn is a thriving symbol of both beauty and environmental responsibility.